The biggest problem with having a small business is figuring out how to promote your platform using different forms of social media. Nowadays, there are many applications that offer the newly added short-video function. Short videos tend to go over with the customers due to their convenience. They are also altered to cater to the needs of the customer. For Eg: A person who tends to like fashion-related content would get recommendations of short videos that fit their interests such as GRWM (Get ready with me) or OOTD (outfit of the day videos).
Instagram has climbed the ladder to become one of the most widely used apps to promote small businesses, with their "reels" section. In this article, we'd tell you why you should start making reels…..right now!
1. 15 Seconds Is Actually The Formula to Go Viral
The 15-second video feature offered by Instagram is captivating and captures the short attention span of the consumers. It is also painfully addicting as one can pass hours just scrolling by and viewing many such reels. The 15 Second video has proven to be successful in making the careers of many by making them go viral. With every share, these videos reach more people and the result is recognition.
2. Instagram is Pushing the Reels Feature Heavily
Instagram, the app that offers this reels feature, has realized the potential that short videos carry. They have been aggressively pushing reels on hashtags, explore tabs, and obviously the reels tab, which was initially dedicated to just reels! By giving such importance to reels, Instagram is giving content creators and small businesses a chance to promote themselves.
3. Reels Can Make Your Business Look Attractive
Instagram reels capture the essence of a business by providing the perfect aesthetic for it. Businesses can use the various types of filters, transitions, and music to make their reels showcasing their product to the customer more lucrative. If you choose a song that is trending for your reels, the chances of it getting explored are much higher, making it more noticeable!
4. More Engagement, Better Reach
Due to the convenience that the reels section provides and the fact that it has the power to potentially reach new customers, the short videos end up getting more reach than the posts on the feed. People who might not even be looking for a product to buy become more invested, thanks to the reels feature. Similarly, a good reach is synonymous with more engagement. The more people discover your business through your videos, the more feedback you'd receive.
5. Video Content is the Future
The short, as well as long content that's available on every popular social media platform, is the biggest proof that video content is the future. Gone are the days when newspapers were the preferred medium of advertising a business. People nowadays prefer content that is altered to fit their necessities and needs, without the hassle of reading. Video content is short and concise, making it easier for the customers to follow through.
Now that you know the importance of reels, why not give them a try? Choose from an array of features that are available on the platform itself to get yourself started on your personalized marketing journey.
Contact us at UpfluencingYou if you have any questions or if you need help with framing the perfect marketing strategy for your business!