Modern problems call for modern solutions! If you’re looking for ways to take your business game to the next level, then ‘content creation’ might just be the perfect solution. Content creation is nothing but the process of imparting knowledge and information about a particular subject matter that helps create your brand awareness and attract your target buyer persona. 

With millions of consumers shifting to online modes of shopping, marketing has gone digital. Content creation has successfully established itself as a major part of business strategy for generating sales online. However, marketers must ensure to stand out amidst the intense sea of competition. That is why it’s crucial to come up with an effective strategy that works wonders for you and we’re here to guide you through the process! It’s time to fasten up your seatbelt and let’s get started!
 

- WHY IS CONTENT CREATION IMPORTANT?

(A) Content creation serves as the channel of communicating value and useful information to your target audience, attracting potential customers to generate sales and scale-up your business multiple-folds. 

(B) Amazing content leads to ideal audience retention and allows you to build trust and grow your audience. 

(C) Fresh content tends to gain more attention as it keeps your audience interacting and leads to more engagement. Thus, content creation results in generating more leads and might also put up your social media account on the explore page. 

That’s why 79.3% marketers believe social media is an important part of their overall plan. 

Now that we’ve discussed the importance of creating content to boost business growth. Let’s take a look at how to outline the content creation process with 5 simple steps:
 

STEP 1: Brainstorming ideas for content creation 

It goes without saying that CONTENT IS KING! The moment you lag off on creating high-quality and genuine content, you start losing your followers with each passing minute. To ensure that you don’t stray into confusion and hamper the quality of your content, it’s imperative to lay a strong foundation. Decide the niche of the industry you want to step in. This might be related to discovering your true interests; it could be fashion, beauty, technology, medicine, lifestyle, games and sports, literature, law, cooking, and so on and so forth. Now you must take note that if you’re creating content for your business, you must stick with your brand voice and the industry you’re operating in. 

Next, you’d want to ask yourself what kind of content you want to create. It primarily involves seeking answers to what you’re good at. For instance, if you’ve a knack for writing, you might want to start your own blogs or if you’ve got the flair for being in front of a camera, Instagram or YouTube might just be the right platform for you wherein you can publish relevant videos and photographs. Another booming idea for content creation is podcasts! To put quite simply, if you ever dreamt of becoming a radio-jockey, podcasts might just be the right opportunity for you to put out your thoughts and opinions into the world. 

STEP 2: Planning your content creation strategy 

Now that you’ve decided on the kind of content that suits your needs perfectly well, it’s time to create a plan for how you’re going to get your content out there and eventually repurpose it. Determine the platform you want to publish your content on and study its algorithm. Take into consideration all of the things that you’d be required to cover when promoting your content on that particular platform. For instance, if you’re uploading your content on Instagram, you’ll have to take care of the photos/videos that will go live on your account, compelling captions, relevant hashtags, curating Instagram stories, and so on and so forth. Regularly undertake a content audit to strategically improve and revise your content creation game. 

STEP 3: Creation 

Are you all set to unleash your creativity and curate content that you’d be proud of? The most exciting part of content creation is channeling your creative juices and innovation to create something that has never been done before. Think big and get your ideas into writing. The key here is to understand what your target audience is looking for; some questions to ask:

- What value do you want to offer to your audience?

- What do they care about? 

- What are they struggling with?

- How can you address their problems? Etc. 

You might also do a research on what your competitors are doing, it gives you great insights and spark an idea. 

A quick hack to create content effortlessly: BATCH YOUR CONTENT. 

Content batching is a productivity technique where you will create a bunch of content in advance in order to speed up your workflow and to save you time. Work on one type of content (Eg working on the graphics of your posts) in one chunk of time to maintain efficiency.

STEP 4: Reviewing your content 

Before you make your content live, make sure to go through it carefully and review it for potential silly mistakes be it a technical error or a grammatical flaw. If you end up publishing content that has a hint of faults, you’ll hamper your business image and appeal as unprofessional to your audience. So get them rectified on time and if need be review it two-three times to ensure good-quality content. Another important aspect that you should take care of is whether or not the content is suitable for your target audience. The key to creating successful content is to make sure it appeals to your brand persona. Always remember that you must appear friendly and approachable in order to build trust amongst your consumer base and win their confidence. Understand the buyer’s journey and use your content to appeal to each stage so that none of your customers fall through the cracks and feel like they are receiving relevant and useful information. 

STEP 5: Scheduling your content 

Maintain a content calendar wherein you can put up the dates on which you’ll wrap up your content and the dates on which you’d like to share it with your audience. Automating your posts is a great way to stay ahead of time. You can schedule your posts using a scheduling tool so that it is ready to be published automatically on the right platform at the right time. If you follow this pattern, you’ll no longer have to sit on content until it’s time to post. You’ll have it all ready which leaves you time to work on other work for your brand and your business.  

If you’re overwhelmed with the insane amount of tedious work that goes into creating the perfect content, you’re in the right spot. 

UpfluencingYou will help nurture your vision by providing appropriate professional guidance in framing the perfect marketing strategy for your business, Get in touch with us now!