It’s the 21st century that we’re living in… the era of social media! Long gone are the days when tv advertisements or posters and banners were the only ways of popularizing your business domain. With the advent of technology and social media, you can advertise the products and services that you offer and mint money. Doesn’t that sound amazing! 

Instagram like many other social media platforms has been widely used by big companies and small business owners alike to capitalize on the plethora of opportunities that the platform offers, to name a few: understanding the wants and needs of the market, preferences of their target customers, getting first-hand account of their customers’ opinions, so and so forth. 

While Instagram may sound the best option for you to make money, failure to adopt a practical and authentic strategy might lead to low engagement. However, here’s a few hacks to help you tackle this issue!

1. Build a cordial relationship with your followers 

Building cordial relationships with your followers is the key to determine the huge success of your business brand. It helps in inculcating trust and interest amongst your followers. It is crucial to make them feel welcomed in your professional sphere so they feel like sticking with your business for most part of the time. Make sure that you’re empathetic and approachable and respond back to the DMs and comments and make them feel valued! It lays the foundation for a lasting and authentic collaboration between you and your audience. 

2. Hop onto Instagram innovations 

Every now and then, Instagram comes up with new and innovative additions to the app to improve the consumer experience. It’s the perfect opportunity for you to shine and make a name for your brand. During the peak of Covid-19, after Tik-Tok got banned in numerous countries, Instagram decided to incorporate the feature of short videos or ‘REELS’. Research shows that brands who used reels to grow their business succeeded in boosting their engagement by 40%. The more you avail yourself of these innovations, the better will be your success rates. 

3. Stories are the new orange!

Instagram stories are the best way to curate real-time content and build interest amongst your target audience. With the new built-in features like GIFs, poll stickers, question tag, music, text etc. you can create engaging stories. The cherry on top, they’re free! Most importantly follow a consistent theme and design aspect to look professional and organized. 

4. Use correct hashtags

Do you use #followforfollow and expect a stark growth of your Instagram page? Well, in that case only a miracle can help you! If you wish to seek organic growth you must use relevant and genuine hashtags. Focus on the quality rather than quantity. A quick guide you can take help from while putting down hashtags, 

The hashtags should take into consideration your:

• business domain
• Industry niche 
• Target audience and location. 

5. Make sure you write compelling captions

In order to crack the Instagram algorithm and create more engagement, it’s important for you to curate captions that entice your audience to stay on your post, like it, comment their thoughts on it and even share it with other people. The more engagement, the better are your chances of landing on the explore page. Strong and effective captions can be a powerful tool to put forth your business story and personality and elevate the success of your brand. Make sure you incorporate compelling Call-To-Action (CTAs) that will further invigorate your audience to take desired actions. A few examples of CTAs could be “Link in bio, follow for more, comment down your favorite emoji, share it with a friend who might need it” so on and so forth.

6. Impart knowledge 

Your Instagram is the perfect place to provide great insights to your audience. Share tips and tricks, hacks and impart relevant knowledge about your niche to your audience. Adding value to your posts will help increase the likelihood of getting more engagement. Studies report that informational posts have higher chances of getting saved and shared more by the users. They feel deriving benefits from your content and will stick around for a longer period of time. 

If you struggle to boost organic Instagram engagement and attract new followers, you’re in the right place! 

UpfluencingYou will help nurture your vision by providing appropriate professional guidance in framing the perfect marketing strategy for your business, contact us now!