How do you know about the existence of a brand?

Well, Obviously through a web search. I go to Google, type in appropriate search keywords, and tadaa.. I get the entire information in front of me!

More than 95% of the consumers search online about the business before purchasing from them.

Technology is fast-changing and so is the way in which businesses operate. In the Pre-pandemic world, having an online presence was one of the components used for promoting the business and connecting with the customers, but now, it has become the most important essential element for any business. Its need is now more than ever when it comes to building a brand, increasing a business’ credibility and reputation.

The Game changer

The post Covid era has made everyone realize the importance of digital networking. Every business, be it small or large scale, understands that digital marketing is powerful enough to either make or break a business. In times of financial crisis, where many businesses couldn’t survive, the businesses with an optimum online presence; having a well-versed knowledge about digital marketing tools such as SEO, Sales funnel, Lead generation, etc. have not only been able to survive but also thrive in their respective domains.

Change in Marketspace

Businesses should work where customers want them to work. According to statistics, more than 95% of consumers search for what they want online. While searching, if the searcher finds your competitors’ products online and instead of yours, he is surely going to look for your competitor’s product online instead of searching for your product offline, then my dear friend, it is probably the biggest loss for your business. This proves that no matter the size of the business or the industry that it belongs to, having an online presence should be a crucial component of any business’s marketing strategy. To have search engines by your side or for your brand’s name to appear on the top of the Google search results, it is important that the brand invests in good SEO marketing and stays ahead.

Making Impossible I AM POSSIBLE.

Unlike the old days, Online presence has made it much easier for people to avail your products and services from any part of the world, at any time of the day. Thanks to online occupancies by the businesses, People can now find the website and all the product and service information effortlessly, and can book the appointment at a business they’d never heard about, in a building they have never seen. Even the owner can now secure a new customer that they wouldn’t have had otherwise if not for the benefit of an online presence. It allows the customer to come to you rather than you seeking for him. Can there be a better win-win situation for any business than this!

Brand Strengthening

A business that does not have an online presence is expected to be non-existing in the modern and competitive business environment. Having an impressive website gives your business an advantage to build your brand and gain the credibility that is required to attract more customers. When people like what they see, they tend to spread the word about it, which leads to you gaining secondary customers as they see that your site is well presented and up-to-date ensuring you to be professional at your part. Building your brand online is going to cost you only the amount that you want it to cost. Fortunately, you don’t have to mail coupons and offers, you can simply share them with a click. You can advertise your products and services on your social media platforms easily. Also, if you improve your SEO, then even search engines will work in your favor.

Change in the meaning of Online presence.

Having a website with an attractive homepage and just good images and content is no longer said to be a smart way of online existence. It now goes far beyond setting up a website. It is more about creating a virtual space for your business where people can find useful information on your website and interact with you through social media networks. Your website should have all the relevant answers to the possible questions of the searcher. And if the answers cannot be found on the website then, the various social media platforms should be able to serve that purpose. Marketing your business online constitutes your website, SEO, and strategic use of social media.

Unlike in the past, one can now hire professionals who can help you establish an online presence based on their knowledge of factors ranging from the latest algorithms to search engine codes.

OVER TO YOU.

What strategies do you use to increase your online presence?

Or

Are you also facing the issue while developing strategies for your business to help it grow? If yes, then you have landed in the right place because we offer an individualized sales and marketing approach specific to the needs of each client.

Contact us now at www.upfluencingyou.com