The post-Covid world saw a massive uprising in the trend of making money online. The desire to earn money virtually led people to look for new opportunities in the digital world. As a result, marketing your business prospects on social media became the new norm. Freelancing, content creation, influencers, search engine optimization, online business strategy, and so on and so forth have become our everyday friendly jargon.
Social media marketing has brought about a transformation in how businesses and customers view, use and value social media. 78% of consumers are willing to buy from a company after having a positive experience with them on social media platforms (Statistics taken from google sources). Businesses of all kinds have finally realised the potential and far-reaching influence of social media. However, the execution of social media strategy isn’t as glossy as how it is aggrandised on the internet. It takes months, sometimes years to achieve the goals you target. In my opinion, it’s one hell of a roller coaster ride that might intimidate you at first but later gives you that rush of euphoria and accomplishment. If you’re still moving your head around jumping onto social media, the time is now. In today’s blog, I’m going to share my insights on what social media marketing experts don’t want you to know. Keeping these tips in mind while curating your social media marketing plan will help you pull off organic growth.
1. Long term vision>short term success
Shortcuts are massive pitfalls! Needless to say, growth takes time. When it comes to growing your social media account, there are truly no alternate routes except an authentic and effective strategy that supports your long term visions. The very concept of shortcuts is that you understand and analyse things at face value and ignore the in-depth fundamentals of your content metrics and strategy. Giving you a prior heads-up in case you’re planning to take up social media as a part of your business strategy, the success won’t happen overnight. Instead of running after short-term success, devote your time and efforts into studying, absorbing and implementing relevant knowledge and information.
2. Become an expert in your niche
People find the best source of information from someone who has been in their shoes before and gained expertise on the particular subject. The very basic foundation of great content is your knowledge and prowess that will help provide value to your audience. Basic acquaintance with a particular and beating around the bush won’t accelerate your content growth. Rather, your followers will look at you as unreliable and won’t think twice before unfollowing you. So, it’s always advised to gain mastery and become adept at the subject-matter and later impart your wisdom through your content.
3. Business account escalate your growth and reach
Switching over to business accounts from personal ones will allow you to get access to more data. More data will further allow you to analyse, adjust, learn and re-configure your content to improve the quality and metrics. Business accounts offer more analytical tools and advanced features, designed solely to help you expand your business and understand your consumer base and cater to their needs better. Anyone willing to market their content on social media must consider a business account as it’ll undoubtedly improve your organic reach.
4. Following a strategy is actually easier than posting content mindlessly
Let’s burst your bubble of misconception, social media marketing is much more than aesthetic pictures and quirky captions. Posting mindlessly many times a day or week or month is nothing but a fool’s errand. It will not only shatter your spirits and motivation but will also drain your hard work and efforts. What’s better? A full-fledged tried and tested social media strategy. The best way to go about it is planning your content in advance and understanding the metrics to see what is working out in your favour and accordingly transforming your content strategy.
5. Keep it simple yet significant
Okay, answer this question honestly! Did you enjoy studying mathematics trigonometry back in class 10th? I think not!
Flash news: People don’t like complicated things. Simple words, content and design work way better than complex concepts. Make sure your content is easy to understand. Too many ideas and thoughts conveyed by a single post distracts your followers and compels them to keep scrolling. My top tip to solve this issue at hand: Pick the right topic, write a clear caption, keep the language and design simple, use a strong hook and re-read your content multiple times to ensure it could be even understood by a 10 year old!
If you’re looking for ways to get your social media marketing thriving and impactful, then Contact us today to find out more!
UpfluencingYou will help nurture your vision by providing appropriate professional guidance in framing the perfect marketing strategy for your business.